Thinking About Selling Your East Bay Home? Pricing Matters More Than Ever.

If you're thinking about selling your home, there's one conversation I always want to have before we put it on the market.

Pricing.

Not what your neighbor thinks your home is worth. Not what Zillow says. And certainly not what you need to walk away with.

I'm talking about what today's buyers are actually willing to pay.

Here's what's interesting about the current market.

In September 2026, approximately 57% of Alameda County homes sold above their asking price. But about 17% of listings also experienced price reductions.

What does that tell us?

Buyers are willing to compete for the right property, but they're also paying attention to value.

I've worked with enough sellers to know that everyone wants to maximize their sale price. That's exactly what I want for my clients.

But pricing a home too high can work against you.

You may lose valuable exposure during the first few weeks, when a new listing typically attracts the most attention.

And once a property starts sitting, buyers begin asking questions.

Why hasn't it sold? Is something wrong? Will the seller take less?

Those aren't the questions we want buyers asking.

My approach is to study the recent sales, understand the competition, and develop a pricing strategy that attracts serious buyers.

Sometimes that means pricing competitively to create more interest. Other times, it means positioning the property around a specific value supported by comparable sales.

The goal isn't to have the highest asking price in the neighborhood. The goal is to achieve the strongest possible sale price.

And those are two very different things.

Paul Wong | SERHANT.

Paul Wong, Your Agent.

Helping buyers, sellers, and real estate investors make informed decisions throughout Oakland, Alameda, Berkeley, and the East Bay.

Local Knowledge. Real Experience. Results.